Doing Business in Malaysia: A Complete Guide for Foreign Investors in the Wholesale & Retail Sector

Malaysia is a thriving business hub, attracting foreign investors and global brands looking to enter the wholesale and retail sector. With its strategic location, growing domestic and neighbouring consumer market, and business-friendly policies, Malaysia offers immense opportunities for international retailers and wholesalers as a springboard into the region.

However, foreign ownership regulations, licensing requirements, and tax compliance can be complex. That’s where Amaze Advisory comes in! We provide end-to-end business solutions, from company incorporation to licensing, tax planning, and global mobility, ensuring a smooth and fully compliant business setup.

Want to start a wholesale or retail business in Malaysia? Contact Amaze Advisory for expert assistance today!

Why Invest in Malaysia's Wholesale & Retail Sector?

  • Strategic Location:
    Gateway to ASEAN’s 650 million consumers, China’s and India’s 2.8 billion consumers. In addition, you can get to major cities within 6 hours.
  • Growing Middle-Class Population:
    Increasing consumer spending power.
  • Business-Friendly Policies:
    Competitive tax rates and foreign investment incentives.
  • Strong Retail Infrastructure:
    Established shopping malls, e-commerce platforms, and logistics networks.
  • Government Support:
    Various incentives for foreign businesses under Malaysia’s investment programs.
Thinking of expanding your retail business to Malaysia? Let Amaze Advisory help you navigate the process seamlessly.

Step-by-Step Guide to Setting Up a Wholesale & Retail Business in Malaysia

1. Understanding Foreign Ownership Regulations

The wholesale and retail sector is regulated under Malaysia’s Guidelines on Foreign Participation in Distributive Trade Services. Key rules include:

  • Foreign investors can own 100% equity in wholesale, retail, and franchise businesses, subject to approval from the Ministry of Domestic Trade and Cost of Living (KPDN).
  • Certain sectors, such as restaurants, supermarkets, hypermarkets, and direct selling businesses, may have foreign equity restrictions or require local Bumiputera partnerships. Amaze Advisory can assist to secure a local partner or a nominee to assist on your market expansion.

Need clarity on ownership regulations? Amaze Advisory provides expert guidance on compliance and licensing.

2. Choosing the Right Business Structure

Foreign companies can establish their wholesale or retail business under this structure:

  • Private Limited Company (Sendirian Berhad/Sdn Bhd):
    The most popular company structure for foreign investors, allowing 100% foreign ownership in most sectors and established regulations.

Confused about the best structure for you business? Consult Amaze Advisory for tailored solutions.

3. Registering Your Business with SSM

All business in Malaysia must be registered with the Companies Commission of Malaysia (SSM). The process includes:

  • Step 1: Name Reservation
    Choose and register a unique business name.
  • Step 2: Prepare Incorporation Documents
    Including the company registration form, director/shareholder details, business address and resolution from corporate shareholder.
  • Step 3: Submit Registration Application
    It will take 2 to 5 working days to obtain approval.
  • Step 4: Receive Certificate of Incorporation
    Once approved, SSM issues the Certificate of Incorporation (Section 17).

At Amaze Advisory, we handle the entire company registration process, ensuring a hassle-free experience.

Amaze Advisory ensures a smooth and fast registration process, handling all paperwork and submissions for you!

4. Obtain Business Licenses & Approvals

Foreign investors must obtain approval from KPDN to operate in the wholesale and retail sector. Depending on your business type, you may also need:
  • Wholesale & Retail Trade (WRT) License (mandatory for foreign-owned companies).
  • Business Premise & Signboard License from local city councils.
  • Import & Export Permits for businesses trading goods across borders.

License requirements can be complex – let Amaze Advisory take care of it for you!

5. Securing a Business Premise

Retail businesses must have a physical shop, office, or warehouse that complies with local zoning laws. Options include:

  • Shopping malls:
    Ideal for fashion, electronics, and lifestyle brands.
  • Standalone retail stores:
    For specialized retailers and high-end brands.
  • E-commerce & Online Wholesale:
    Selling via Shopee, Lazada, or custom platforms.
  • Warehouse:
    For wholesale of consumer goods.

6. Opening a Corporate Bank Account

A business bank account is required for daily transactions. Most banks require:

  • SSM registration documents
  • Company constitution
  • Directors’ and shareholders’ details
  • Business licenses (if applicable)

Amaze Advisory assists with selecting the right bank and preparing all necessary documentation.

7. Understanding Taxation & Financial Compliance

Foreign-owned businesses must comply with Malaysia’s tax laws, which include:

  • Corporate Tax: 24% standard rate.
  • Sales & Service Tax (SST): Applies to certain retail and wholesale goods.
  • Withholding Tax: Applies to foreign transactions.
  • Custom Duties & Import Tax: For businesses trading across borders.

Amaze Advisory offers tax planning and financial advisory services to help you minimize costs and maximize profits.

8. Hiring Employees & Work Permits

Businesses hiring foreign employees must obtain work visas such as:

  • Employment Pass (EP) – For professionals and senior executives, technical staff and senior management.
  • Professional Visit Pass (PVP) – For short-term employment less than 12 months.
Need help applying for work permits? Amaze Advisory simplify the visa process for your foreign employees.

Common Challenges & How Amaze Advisory Can Help

Challenge Solution by Amaze Advisory
Foreign ownership restrictions We advise on compliance and partnership structures
Complex licensing process We handle all regulatory approvals and permits
Banking setup We assist in opening corporate bank accounts
Hiring foreign employees We manage work permit applications and compliance

Conclusion

Malaysia’s wholesale and retail sector offers immense opportunities for foreign investors. By following the right legal and regulatory steps, you can establish a successful business while benefiting from Malaysia’s strong economy, growing consumer market and its close proximity to the two big economies, China and India.

At Amaze Advisory, we provide end-to-end business setup solutions, including:

Get Started with Amaze Advisory Today!
Let's turn your business expansion dreams into reality!

Disclaimer

The information provided in this article is intended for general informational purposes only and may not reflect the most current regulations or legal developments. We recommend consulting with a professional or official government resources for the latest updates. Amaze Advisory is not liable for any inaccuracies or actions taken based on this article.
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